Tara Riccio | West Elm: Local Hub
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West Elm: Local Hub

West Elm: Local Hub

In the summer of 2016, our design team partnered with the social team to spearhead the creation of an entirely new digital experience for west elm customers. The west elm Local Hub is a place to fully delve into the local makers and designers that contribute to our local assortment of products as well as creating a home for exploration for anyone interested in local business. I led the redesign of our email templates for any west elm local events. I also worked closely with the social team and our developers, to create a seamless mobile experience for users.


Branding, User Experience/User Interface, Web Design