Tara Riccio | Elite Daily: The Edge Newsletter Redesign
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Elite Daily: The Edge Newsletter Redesign

Redesign of Elite Daily’s newsletter, The Edge, in partnership with the front-end developer and The Edge editor. The template I designed included a responsive, two column grid structure with subscribe button, share buttons, and a text editor. A custom CMS was also built within WordPress for easy updating. The new layout increased CTR greatly, by 60% according to initial analytics. I also provided Art direction for the illustrations drawn by Kylah Benes-Trapp.


User Experience/User Interface