Redesign of Elite Daily’s newsletter, The Edge, in partnership with the front-end developer and The Edge editor. The template I designed included a responsive, two column grid structure with subscribe button, share buttons, and a text editor. A custom CMS was also built within WordPress for easy updating. The new layout increased CTR greatly, by 60% according to initial analytics. I also provided Art direction for the illustrations drawn by Kylah Benes-Trapp.
User Experience/User Interface