This initiative came out of an opportunity to elevate Bloomberg’s mobile app offer page. The company was required to make changes to the mobile app offer page due to new Apple guidelines in early 2020 but the changes that were initially put out were not tested and left the page feeling overloaded with text. The team also determined this page was off-brand & out-of-line with our web offer page, and saw an opportunity to align the platforms & drive conversion rate by leveling up this “seen-by-every-user” page.
I redesigned the mobile app offer page to be more clearly organized, to clearly indicated subscriptions benefits, and to introduce one click to subscribe. These changes drove 213% lift in conversion rate and a 32% lift in total revenue per user. This equates to $3.7M in annualized revenue lift.